Our Story

Rooted in Assam, Crafted with Love

A journey from the misty tea gardens of Middle Assam to premium cups around the world.

The Beginning

Born in the Heart of Assam

Nestled in the lush green valleys of Middle Assam, where the Brahmaputra river nourishes some of the world's finest tea gardens, Assam Tea Queen was born from a deep love for tea and a commitment to the land that grows it.

Our journey began with a simple belief: that the finest teas come from the hands of passionate small growers who have cultivated their craft over generations. We work directly with over 100 small tea growers, ensuring they receive fair compensation while we bring you teas of uncompromising quality.

Every cup of Assam Tea Queen tells a story — of misty mornings in the tea gardens, of skilled hands plucking the finest two leaves and a bud, and of centuries-old traditions meeting modern excellence.

5+

Years of Heritage

100+

Small Growers

50,000+

Cups Served Daily

3

Airport Presence

Direct Sourcing

Partnering with Small Growers

At the heart of Assam Tea Queen lies our network of over 100 small tea growers spread across the verdant landscapes of Middle Assam. We believe the best teas come from passionate individuals who pour their heart into every leaf.

By sourcing directly, we eliminate middlemen, ensuring our growers receive fair compensation for their exceptional produce. This model not only improves their livelihoods but guarantees you the freshest, highest-quality teas.

Each tea garden has its unique terroir — the combination of soil, altitude, and microclimate that gives each batch its distinctive character. We celebrate this diversity in our range.

100+

Small Growers

Across Middle Assam

Our Purpose

Vision & Mission

Our Vision

To become the most trusted and beloved premium Assam tea brand globally, bringing the authentic taste of Assam to every corner of the world while uplifting the communities that grow our teas.

Our Mission

To source, craft, and deliver the finest Assam teas directly from small growers, ensuring exceptional quality, sustainable practices, and fair partnerships — making premium tea accessible to discerning tea lovers everywhere.

Our Journey

Our Journey So Far

From our founding to airport shelves across India — here's how Assam Tea Queen has grown.

2020

The Beginning

ATQ Tea Industries was founded with a vision to bring the finest Assam tea directly from small growers to tea lovers worldwide.

2021

Building the Network

Established direct partnerships with small tea growers across Middle Assam, ensuring fair prices and premium quality.

2022

Expanding the Range

Introduced Premium CTC, Orthodox, and Green Tea variants, expanding our product portfolio to cater to diverse tea preferences.

2023

Going Premium

Launched the Assam Tea Queen brand with a focus on premium packaging, quality assurance, and a distinct brand identity.

2024

Manufacturing Excellence

Invested in state-of-the-art tea processing facilities to ensure consistent quality from leaf to cup.

2025

Airport Presence

Assam Tea Queen became available at Adani Airport Guwahati, marking our entry into premium retail locations.

2026

Expanding Horizons

Expanded to three major airports — Guwahati, Ahmedabad, and Trivandrum — bringing authentic Assam tea to travellers nationwide.

Meet the People Behind Our Teas

Learn about the visionary leaders driving Assam Tea Queen's mission forward.

Our Leadership